The Idea Factory is a custom-designed, facilitated forum for creative thinking and problem-solving, applied to a specific business or organizational issue. These sessions not only bring out ideas people already have that otherwise would never
see the light of day, they also generate completely new ideas on the spot. People identify the most promising ideas and then strengthen and develop them further until they become practical action plans.

Clients have used New Context Idea Factories to do visioning, strategic planning, organizational diagnosis, and organizational problem-solving. Idea Factories often take the form of half-day sessions that involve 12-20 people each. These sessions are sometimes stand-alone events and sometimes part of a multi-event process. Because every client situation is unique, we design each Idea Factory differently, drawing from a flexible "tool-box" of group facilitation methodologies. These creative problem-solving methods are also used during the intensive process redesign or organizational problem-solving events at the heart of the Fast-Track Change Process™.